A quarter of mobile phones sold are smartphones and almost half of the smartphones have android OS
1.6 billion Mobile phones were sold in 2010. Sales grew by 32% in 2010. Sales in 2011 have crossed 8.5 billion in first two quarters of the year. If the current trend continues, it is expected to cross 1.7 billion by year end. About 4.5 million handsets are sold every day.
Nokia occupies the top spot in mobile phone vendors followed by Samsung, LG and Apple. Nokia’s share in smartphones is decreasing day by day. The main reason is that, till date it doesn’t have a smartphone that run on android. All other vendors are moving to android platform which is today’s hottest pick. I am a great fan of Nokia mainly because of its quality and am looking forward for a Nokia – Android smartphone.
Mobile phone sales:
In mobile handset sales, Nokia has a market share of 23%. The second spot is occupied by Samsung which has 16% market share. LG and Apple have 6% and 5% respectively.
Mobile vendors market share – Q2 2011:
Today more than 25% of the mobile phones sold are smartphones. This share is expected to touch 60% in couple of years. More than a hundred million smart phones were sold in second quarter of 2011 (April –June 2011). That is, about 14 smartphones are sold per second around the globe. The major players in smartphone business are Nokia, Samsung, LG, Apple and BlackBerry. Most of the Nokia smartphones runs on Symbian platform. The Symbian platform is the successor to Symbian OS and Nokia Series 60. In late 2009, Samsung introduced the Bada operating system for smartphones. They started rolling out phones with Bada OS in June 2010. Samsung doesn’t concentrate on a particular OS for their smartphones. They have android phones, windows phones etc. Apple’s iPhone runs on iOS (known as iPhone OS before June 2010). Research In Motion Limited makes operating system for BlackBerry and the OS is popularly known as RIM.
Smart phone sales:
Share of Smartphones:
In second quarter of 2011, Android leads the smartphone operating system market with 43% share. Then comes Symbian with 22% followed by iOS with 18% and Research In Motion with 12%. Microsoft Windows mobile had a share of just 2% and all others put together totals to 3%.
Smartphone operating system market share – Q2 2011:
Till the last quarter of 2010, Symbian was the leading smartphone OS. In January 2011 both Symbian and Android had almost equal share in mobile OS market. Six months later, that is, in second quarter of 2011 Android had double the market share of Symbian. This shows how aggressive Android is, in gobbling up Symbian market share. In this period Android market share increased from 31% to 43% and Symbian market share decreased from 33% to just 22%. When Android was born, more than 50% of smartphones ran on Symbian platform. With in just 3 years of its launch, Android is all set to break 50% mark in smartphone market. If the current trend continues, we can expect it in Q3 2011. As of today, more than 6 android powered mobile phones are sold each second. That is, more than half a million android phones are sold around the globe, in a day. And this number is continuously on the rise.
Smartphone OS market share:
Android mobile sales:
Symbian smartphone sales:
Apple’s iPhone has shown increase in sales, but its market share has remained more or less, the same. This is because the increase in sales of iPhone is just not enough to match the increase in Android phones. If Apple doesn’t modify its iOS to match the Android, we can expect a dip in iPhone sales in coming months. With iPhone 5 around the corner, we can expect a change in market share. In Q2 2011, iPhone sales increased by 125%, but the increase in market share was just 28%. In this period, Android sales rose by 341% and its market share increased by 152%.
The market share of Research In Motion (BlackBerry) and Microsoft Windows mobile has decreased considerable over the years. BlackBerry was once considered just for business users. Now-a-days smartphones are not just for business guys. They are used for entertainment purpose too. It is tough for BlackBerry to get rid of that business image. They are trying hard through TV commercials to make people understand that BlackBerry is not just for big guns. Microsoft also needs to pull up their socks if they don’t wish to continue losing its market share. They need to make their OS attractive and user friendly. More features need to be incorporated into Windows Mobile and newer versions and updates should be released more frequently.